Franchising is a business model in which a brand owner (the franchisor) licenses its brand, systems and know-how to an independent operator (the franchisee) in exchange for fees and royalties, allowing the brand to scale through others' capital and effort while keeping consistent standards.

Franchise by Nguyễn Phi Vân — The Franchise Authority Hub

Q: What costs are involved in buying a franchise?

Typical franchise costs include a one-time franchise fee, build-out and equipment, initial inventory and working capital, plus ongoing royalties and marketing contributions calculated as a percentage of revenue.

Q: How does a brand expand globally through franchising?

Brands expand internationally by structuring the right model per market — master franchising, area development or joint ventures — adapting the offer to local regulations and consumer behavior, and partnering with capable local operators to enter each corridor.

One ecosystem, one entity — built from the ground up.

0+

Platforms in the ecosystem

0+

Key markets in focus

0+

Courses & tools

0

Languages: EN · ZH · ES · AR

The ecosystem constellation

One home for the entire franchise journey

From discovery to going global — each platform plays a role, all resolving to a single entity.

Media

Franpulse

The AI franchise magazine — news, analysis and the freshness signal that feeds the whole ecosystem.

Visit

AI tools

Franbase

AI tools for franchising — from discovery to exit, for brand owners and investors alike.

Visit

Marketplace

Franworld

The marketplace connecting franchise brands and investors across the world.

Visit

Singapore skyline — Asia-Pacific franchise deals

Deals & resale

FranX Asia

Buy, sell, resell and trade franchise rights across the Asia–Pacific region.

Visit

Global launchpad

Go Global Franchise Hub

The corridor taking Vietnamese and Asian brands into international markets.

Visit

Vietnamese street with national flags — Vietnam franchise marketplace

Vietnam marketplace

Franchising.vn

Vietnam's AI-run franchise and licensing portal — brand directory with domestic and international listings.

Visit

Retail store interior — operating stores for resale in Vietnam

Vietnam resale

FranX.vn

Vietnam's secondary market for operating stores, branch networks and territory rights.

Visit

Industry journal

Vietnamfranchise.net

Vietnam's franchise industry magazine and data authority — every figure sourced and dated.

Visit

Academy

NPV Franchise Academy

The franchise academy: courses, certificates and tools for founders and investors.

Visit

Live

Data & Rankings Observatory

Proprietary franchise indices and rankings seen through an Asia-to-global lens — original data no one else has.

Asia

Franchise index

Corridor

Go-global rankings

Cost

Cost & royalty benchmarks

View the observatory

The answer engine

The Franchise Encyclopedia

Clear definitions, complete answers — a knowledge base written for both people and AI engines.

What is franchising?

Franchising is a business model in which a brand owner licenses its brand, systems and know-how to an independent operator in exchange for fees and royalties — letting the brand scale through others' resources while keeping consistent standards.

What is a master franchise?

A master franchise grants exclusive rights to develop a brand across an entire country or territory. The partner opens its own units and acts as a sub-franchisor: recruiting, training and supporting local franchisees.

What costs are involved in buying a franchise?

Typically a one-time franchise fee, build-out and equipment, initial inventory and working capital, plus ongoing royalties and marketing contributions calculated as a percentage of revenue.

How does a brand expand globally through franchising?

By structuring the right model per market — master franchising, area development or joint ventures — adapting the offer to local regulations and consumer behavior, and partnering with capable local operators in each corridor.

Read the encyclopedia

Toà nhà kính hiện đại vươn cao — hình ảnh của tầm vóc và uy tín trong kinh doanh toàn cầu

NPVFounded byNguyễn Phi Vân

About the entity

One voice, one standard for franchising

Nguyễn Phi Vân is an internationally recognized franchise and globalization expert, bestselling author, investor and mentor — spending years helping brands cross borders.

This site is the central home connecting all of that work: knowledge, data, tools and community — so anyone, anywhere can find a trustworthy answer about franchising.

Learn more

Khung cảnh núi non hùng vĩ trong sương — biểu tượng cho hành trình vươn xa

Ready to build a brand beyond borders?

Start with the complete franchise ecosystem of Nguyễn Phi Vân — learn, use the tools, connect and go global.

Explore the ecosystem

Community projects

Learning and play, open to everyone

Beyond the professional ecosystem, two community projects make franchise and business knowledge accessible — through free learning and through play.

A full auditorium seen from the back during a learning session

Learning · Free

Go Global Learning Hub

Free courses on franchising, business and going global — for founders, students and the curious.

Start learning

Play · Free

Go Play

Business and franchise skills turned into interactive games — learn by doing, and by having fun.

Start playing

Weekly newsletter

The weekly franchise brief

Every Tuesday: the sharpest franchise news and analysis, one tool, two courses, and brands to watch — from Asia to the world.

The definitive franchise mind — from Asia to the world.

One home for the entire franchise journey

Data & Rankings Observatory

The Franchise Encyclopedia

One voice, one standard for franchising

Ready to build a brand beyond borders?

Learning and play, open to everyone

The weekly franchise brief