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Franchise modelsJoint venture
The brand owner and a local partner jointly capitalize a shared entity — sharing risk and reward, often used in complex or legally restricted markets.
Where this sits
No single model fits every market. The choice depends on the control you want, the speed of expansion and the capability of available partners.
In practice
A joint venture puts the brand owner's own capital into the market alongside the partner's. That changes the incentive structure: the brand is no longer only collecting fees, it is carrying downside with the operator.
It is the model of choice where the brand cannot or will not go in at arm's length — markets with foreign-ownership restrictions, categories where the operating know-how is genuinely local, or first-entry situations where the brand wants a hand on the wheel. The cost is speed and simplicity: shared entities need shared governance, and exits need planning at the start, not at the end.
Source: Go Global Holdings — khung làm việc riêng (không phải trích dẫn luật) · Reviewed: 2026-09-02